Capabilities & Industries
We integrate media relations, content, social media, design, filmmaking and paid editorial all in one place to ensure flawless execution with measurable outcomes.
CORPORATE SOCIAL RESPONSIBILITY
Our GoodInk practice area is evolving what has traditionally been called corporate social responsibility (CSR) to adapt to an emerging reality: to do well in business, organizations are aligning what they believe with what they do. In fact, their employees and customers are demanding it. Services include messaging, branding, thought leadership, multi-platform campaign development and measurement.
We believe in relationship-based, earnest media relations during a time when trust is more important than ever. We've cultivated relationships with the op-ed pages, national broadcast producers, wire services, trades and the upstarts creating the next generation of the press. We treat them like clients.
We spend our days listening to and engaging in the online conversations that matter to you. Our creative social media campaigns, including promoted content, will help you grow and address your audiences in new ways. We believe in engagement over bullhorns. We listen, we respond, we engage.
We tell memorable stories that can thrive online and offline using written words, sound and images. Our team of writers is headed by our Chief Content Officer, a former journalist and author of four non-fiction books, who oversees our team of former reporters and passionate creative writers.
We'll get you aligned about why your organization is relevant today and how that intersects with the market opportunity, the media zeitgeist, and what motivates your audiences. The results are the basis for a nimble communications plan that will drive your business. Ask about our Quick Start Messaging that will get you to market in a hurry.
INFLUENCER & ANALYST RELATIONS
We engage influencers and analysts to help brands grow and stay relevant. We help B2B companies get buy-in from the analysts who affect buyers' opinions. And we help B2C companies break through with the YouTube, SnapChat and Instagram influencers who reach younger audiences more directly.
Our seasoned design team and talented filmmakers create visuals that, well, catch your eye. We do everything from websites to micrographics, social graphics, cinemagraphs and ebooks, to how-to videos, documentaries and CEO interviews.
Know how to stay on message, how to pivot away from tough questions and how to connect with your audience by, well, being you. Let us sic our former journalists on you so you're ready.
We have a sage team that has seen it all (hacks, death, destruction, etc.) and can help you prepare for the worst and/or guide you through troubling times.
We don't produce a pile of media clips and say, "Look what we did." We use data analytics and our constantly evolving filter of what matters to measure our communications strategies and drive results. Our goals are your business goals. Period.
The current media landscape makes it difficult for brands to break through. The solution: what we’ve identified as the modern media mix; organic social media, paid social media amplification, sponsored content, rapid-fire storytelling and new kinds of content platforms. Once we place a story, our job is only beginning. We help merchandise it to get it directly to the audiences who matter.
- ENTERPRISE TECHNOLOGY
- VENTURE CAPITAL
- MARKETING & RETAIL TECH
- CONSUMER TECHNOLOGY
- CONSUMER BRANDS
- ARTS & NON-PROFITS
- REAL ESTATE & DEVELOPMENT
- DESIGN & INNOVATION