Building momentum before, during and after a public listing

Leading up to its Direct Listing, digital analytics leader Amplitude knew that while it was a significant milestone, it was only one moment in time. Amplitude partnered with Inkhouse ahead of its public market debut so we could not only support the Direct Listing itself, but to maintain steady momentum and excitement in the press after the big day. Inkhouse kicked off with Amplitude just one month before its Direct Listing and has been keeping them top of mind in the press ever since. 

The digital analytics industry was and still is in its early days, leaving a lot of room for educating key audiences on Amplitude and its market opportunity. Inkhouse focused on relationship building with key reporters across national business and trade press to reach priority audiences: investors, corporate decision makers, and day-to-day Amplitude users. We leaned on a strong bench of executive thought leaders with provocative points of view, as well as Amplitude’s product innovation and customer stories to contextualize how digital analytics is a key element within the tech stack. 

After the Direct Listing, we maintained a steady presence in the press using a variety of tactics, including earned content, thought leadership, and product news, as well as a curated speaking and awards program. We also supported key campaigns throughout the year after going public, including the company’s annual customer conference, an inaugural Product Awards program with VentureBeat, an inaugural data report, and a San Francisco media dinner.

The Direct Listing jump started an awareness campaign for Amplitude that resulted in high profile wins and an increase in total coverage in the year that followed. Results included:

• More than 125 earned pieces, with highlights including Barron’s, Reuters, Forbes, TechCrunch, Fortune, Cheddar, Business Insider, and more
• Earned byline placement for the CEO in Fortune about six months after going public
• Consistent earnings coverage and media briefings with TechCrunch, The Motley Fool and SiliconANGLE

Amplitude continues to partner with Inkhouse to expand its brand awareness and broaden its media relationships through thoughtful PR campaigns and executive thought leadership.