The digital analytics industry was and still is in its early days, leaving a lot of room for educating key audiences on Amplitude and its market opportunity. Inkhouse focused on relationship building with key reporters across national business and trade press to reach priority audiences: investors, corporate decision makers, and day-to-day Amplitude users. We leaned on a strong bench of executive thought leaders with provocative points of view, as well as Amplitude’s product innovation and customer stories to contextualize how digital analytics is a key element within the tech stack.
After the Direct Listing, we maintained a steady presence in the press using a variety of tactics, including earned content, thought leadership, and product news, as well as a curated speaking and awards program. We also supported key campaigns throughout the year after going public, including the company’s annual customer conference, an inaugural Product Awards program with VentureBeat, an inaugural data report, and a San Francisco media dinner.