Topic
Crisis Communication & Planning
Crisis management isn’t an “if” but more of a “when” thing. When you’re caught unprepared, you become reactive, which makes it too easy to make mistakes that could be easily prevented. This can make you look defensive while you’re gulping for air in between fending off attacks. But when you’re prepared you can be responsive and even proactive to keep your reputation intact. Every company needs a crisis communications plan (yes, even early-stage startups), and we can lead you through every step in the process.
