SMITHA RAO

DIRECTOR OF MEDIA STRATEGY

Smitha has over 16 years of media, PR, and broadcast experience. She has been involved with countless live events, media tours, and news shows. She has worked for five television newsrooms, and all of the major broadcast affiliates, including NBC, CBS, and FOX. Her work behind and in front of the camera has appeared on CNN and HLN. Her most memorable story was her coverage of former President Barack Obama when he came to visit North Carolina in 2009.

Smitha also has extensive experience in media relations and has been an integral part of the earned media team at two different agencies in New York. She has worked with clients in many fields, including tech, healthcare, consumer, travel, education, and finance.

Smitha is from upstate New York and a proud graduate of the S.I. Newhouse School of Public Communications at Syracuse University. In her free time, she loves traveling, spending time with her family, going out to new restaurants in the city, and riding her Peloton.