SMITHA RAO

DIRECTOR OF MEDIA STRATEGY

Smitha has over 16 years of media, PR, and broadcast experience. She has been involved with countless live events, media tours, and news shows. She has worked for five television newsrooms, and for all of the major broadcast affiliates, including NBC, CBS, and FOX. Her work behind and in front of the camera has appeared on CNN and HLN. Her most memorable story was her coverage of former President Barack Obama, when he came to visit North Carolina in 2009.

Smitha also has extensive experience in media relations, and has been an integral part of the earned media team at two different agencies in New York. She has worked with clients in many fields, including tech, healthcare, consumer, travel, education, and finance.

As the media relations lead at Inkhouse, Smitha manages numerous practice areas in the consumer, cybersecurity, and tech spaces. She also supports many other accounts across the agency and loves to step in to offer high level media strategy. Even after all of these years, she still has a thrill for scoring top-tier media coverage for her clients.

Smitha is from upstate New York, and a proud graduate of the S.I. Newhouse School of Public Communications at Syracuse University. In her free time, she loves traveling, spending time with her family, going out to new restaurants in the city, and riding her Peloton.