SENIOR VICE PRESIDENT
With her red hair and British accent, Samantha cannot be mistaken for a wallflower. Her two-plus decades in PR have taken her from London, UK, to Grenoble, France and finally to Boston and, ultimately, InkHouse.
Samantha leads InkHouse’s portfolio of clients in the marketing technology, mobile/ apps, retail and ecommerce industries where she has a wealth of market experience, insights and media relationships. As SVP, she keeps her pulse on the news, seeking angles and opportunities that make her clients’ perspectives stand out. A creative at heart, Samantha is driven by conceiving new ways to make an impression—whether she’s pitching a reporter, tweeting, writing press releases and blog posts or brainstorming the next-greatest campaign. Having also worked in-house directing PR, analyst and social programs for local software firm Gomez, Inc (through its acquisition by Compuware), Samantha understands how marketing and sales departments and boardrooms work—and brings this perspective every day to her and her teams’ work.
Samantha also manages the InkHouse Blog, her pride and joy (please subscribe), sourcing, editing and publishing content from an in-house team of 75+ contributors.
In her spare time (LOL), Samantha blogs at Keeping the Glass Half Full and is a Huffington Post contributor. She is also a passionate advocate and activist for common-sense gun reform on behalf of Moms Demand Action. According to her Twitter and Instagram bios, Samantha is happiest when dancing …or eating cheese. She is trilingual, speaking both American and English English, as well as French, fluently.