RACHAEL DURANT

DIRECTOR OF INTEGRATED PR STRATEGY

Rachael’s favorite part of her job is helping to tell stories on the best platform to reach key audiences with the right messaging to promote action. As director of integrated PR Strategy at Inkhouse, she is responsible for helping teams develop and execute integrated communications plans for clients, ensuring teams are on track to meet clients’ goals and business needs.

From social media and content creation to media relations, her experience allows her to think strategically and creatively about storytelling across new and traditional platforms. Rachael has been recognized for her work by PR News (Rising PR Stars 30 & Under, 2020) and BostInno (25 Under 25, 2019). Coming from the world of public affairs initially, she can see how a client’s story fits into what is timely and relevant in the news, on social media, and in pop culture.

Rachael graduated summa cum laude from Hofstra University Honors College with a Bachelor of Arts in Public Relations and Psychology. She recently served as the chair of the Board of Directors for She’s Local MetroWest Conference for Women, where she has been on the board of directors since 2017. When she isn’t working or volunteering, you can find Rachael listening to a good book, crafting, cheering on her favorite sports teams, or cuddling with her cat Peanut.