CO-FOUNDER & PARTNER EMERITUS
Meg got her start in communications just as the Web was about to take off. In the mid 1990s, she helped launch the world’s first interactive yellow pages on the Jumbotron in Times Square, followed soon after by the introduction of the world’s first personal satellite phone, marked by a call from Sri Lanka to a NYC classroom. She has been hooked on the high of bringing innovative technologies to the market ever since.
A passion for launching new innovations is what drove Meg to co-found InkHouse. And while the art of generating awareness for these innovations may involve different media in today’s marketplace, Meg believes the fundamentals of communication remain the same. The process begins with discovering the one thing that matters in a company story, finding the right vehicles to carry that message, and then landing the best outlets for that story to take off. Whether the target outlet is national morning show, a local newspaper, an influential tech blog, or a self-published piece, Meg’s goal is to connect target audiences with messages that will inspire them to act.
Meg has extensive experience in positioning and marketing new innovations across a number of technology market segments, including consumer technology, business-to-business e-commerce, enterprise software and Web/online services. She has tackled the challenge on both the agency and client side. Prior to starting InkHouse, Meg was part of Charles River Ventures and its CRVelocity services. She consulted to the firm’s portfolio of technology companies on a range of marketing issues, including company and product launches, positioning, demand creation, influencer relations and go-to-market strategies. Before CRV, Meg headed up marketing for Novera Software, a pioneer in web application integration, which was sold to Mercator Software (and later IBM). Before Novera, she held various product marketing and communications roles for RSA Security where she helped position the company as an enterprise security leader.
Meg began her career at Creamer Dickson Basford (now Euro RSCG), an international public relation agency, where she was a founding member of the firm’s technology practice. During her tenure at the firm, Meg served as account manager for leading technology companies, including Digital Equipment Corporation, NYNEX and Panasonic Communications & Systems. Meg’s work on behalf of her clients was recognized with numerous industry awards, including an Anvil Award from the Public Relations Society of America, the “Oscar” of public relations programming, as well as Bell Ringer and Bulldog Awards.
Meg received a Bachelors Degree, magna cum laude, from Providence College and a Masters Degree from Clark University.