LISA VAN DER POOL
As a vice president at InkHouse, Lisa shapes the strategy across a variety of accounts, while running campaigns and media trainings, and creating content. As a former journalist and member of the InkHouse Content Bureau, Lisa is incredibly passionate about telling a client’s story. She uses her edge in working with the media and has formed deep relationships with reporters at a variety of top tier publications including the New York Times, HBR, the Financial Times, Advertising Age and The Boston Globe, among others.
Prior to joining InkHouse, Lisa was a reporter for 12 years, at the Boston Business Journal and Adweek magazine, where she covered a wide range of business beats including advertising, law, the food industry, tourism, startups and venture capital. In addition to her reporting work, she was also the social media editor at the Boston Business Journal, spearheading the publication’s presence on Twitter. Her morning business segments on NECN’s morning show, and WBZ Channel 4 ran for almost five years.