KEITH GIANNINI

SENIOR VICE PRESIDENT

Keith relies on more than 18 years of public relations experience to provide strategic communications counsel that drives business impact. Whether it’s big data, mobile, application development, analytics, virtualization, data science, artificial intelligence or cloud, Keith is dedicated to helping clients distill complex enterprise technologies into consumable story lines and thought leadership campaigns that resonate with key opinion leaders to move the business needle. 

By focusing on integrated communications strategies across media and analyst relations, social media, advertising and internal communications, Keith works tirelessly with clients to increase positive brand awareness among desired audiences. In addition to account management activities, he is responsible for account strategy, high-level media and analyst relations, and content development.

In his previous life, Keith honed his PR skills at MSLGROUP (formerly Schwartz Communications), working with emerging growth and publicly-traded companies across enterprise technology and cleantech markets. He has provided communications guidance to help clients navigate events of all sizes, including product launches, leadership changes, initial public offerings and acquisitions.

Keith holds a bachelor’s degree in marketing from Bentley University.