ELIZABETH YEKHTIKIAN

VICE PRESIDENT, MEDIA STRATEGY

Elizabeth joined InkHouse in 2011 and her singular focus remains strategic media relations. A former television reporter who covered local news throughout CT and NY, Elizabeth is also our resident media trainer. Creating and fostering relationships with top-tier business, consumer and broadcast press is where she excels as well as helping a wide range of our clients in the healthcare, ed tech, defense, real estate, tech, consumer and VC space prepare for these high stakes interviews. Elizabeth also assists junior staff in best practices for pitching.

Prior to InkHouse, Elizabeth worked at Blanc & Otus PR, serving for 11 years and managing both client and internal teams. She helped large enterprise technology companies such as CA Technologies with thought leadership campaigns and product launches in the enterprise security and storage space, as well as smaller consumer tech companies such as Ziggs and Digitalsmiths find their voice in crowded markets.

Her PR career also included work at Northeast Human Resources Association. Her strong passion for media even extended in front of the camera; she was a general assignment reporter for News 12 in Connecticut and New York, covering breaking news for local TV. She holds a master’s degree in broadcast journalism from Emerson College and a bachelor’s degree in mass communications from Boston University. She serves as Board of Director for Sacred Heart Schools and lives in her hometown of Kingston, MA with her husband James and two children Peter and Monnie.