Vice President, Digital Strategy
“Knowledge is learning something everyday. Wisdom is letting go of something everyday.” Christine puts this zen proverb into practice in several facets of her life, especially in her career as a digital expert. The speed at which the digital world evolves, we can’t hold on to what worked five years ago, one year ago or even yesterday. We have to let go of what we know “has worked,” and stay curious about “what will work today, tomorrow?” The only way to answer this question is by doing our research, testing our hypothesis, then measuring and analyzing what we learn every day. Only then will we grow, relate and better connect with our audience. During her two years at InkHouse she has helped technology brands answer these questions and develop integrated social media strategies to visually tell its story across the right platforms.
Prior to joining InkHouse, Christine was within the Ketchum network where she worked with several consumer and consumer-tech brands spanning from Subway, Beiersdorf and Unilever to Intuit. She focused on developing strategic social media editorial calendars and campaigns based on research, metrics, and endless testing.
Christine received her bachelor’s degree in Marketing at DePaul University in Chicago. She pushes herself to constantly explore the unknown, and to find comfort in the discomfort, an area where you truly get to know yourself. With that in mind, four years after graduating, this Chicago-land native packed her bags leaving the midwest winters for the mountains and the pacific ocean. When she’s not working you’ll find her surfing, running, taking a yoga class or exploring a new winery.