TINA CASSIDY

EXECUTIVE VICE PRESIDENT & CHIEF CONTENT OFFICER

Tina’s passion for connecting stories with the right audience has not changed since she began writing for newspapers as a teenager, but the vehicles for doing so and her job titles have: reporter, editor, author, blogger, tweeter, public relations strategist. At InkHouse, she helps manage the firm and leads account teams that work on campaigns, launches, branding, and issues management. She founded the commercial real estate practice at InkHouse and oversees two key aspects of the firm that make us different: the Content Bureau, which produces written and visual tools that reflect the voice, vibe and goals of the organization for which they are written; and our content amplification services for paid digital campaigns.

Before joining InkHouse, Tina was a vice president at Boston-based Solomon McCown & Co. for nearly five years, where she developed award-winning communications strategies. Tina made the switch to public relations after more than 20 years as a journalist, including several years covering fashion, politics, business, and real estate as editor at The Boston Globe. She is the author of two best-selling books—Birth: The Surprising History of How We Are Born; and Jackie After O. She ghostwrote Grit To Great. She is an active member of CREW Boston, and has received numerous awards from the real estate and business community.