Showcasing how a global bank partners with innovators

Industry:

Company Type:

Private

Audience:

Company Stage:

Established Brands

01: The Challenge

02: The Strategy

03: The Results

With a focus on innovation, Citi Ventures often invests in early-stage companies brand new to PR. Enter Inkhouse. We work closely with these portfolio companies to devise a media strategy, conduct outreach, draft content, and put Citi’s partnership front and center.

To kick off each partnership, Inkhouse conducts an intro meeting with the portfolio company’s marketing leaders to better understand their story and goals. With that in mind, we provide counsel on launch messaging and share a recommended media strategy and targets. For early stage startups without a dedicated PR team, Inkhouse executes the media strategy, including outreach, interview prep and reporting. If the portfolio company has a PR agency, we partner closely and provide support, as needed.

Citi Ventures and its portfolio companies were featured in 223 media stories in 2023, including top-tier business and tech outlets like Business Insider, Crunchbase and TechCrunch, as well as top banking trades like American Banker and PYMNTS.