The road to IPO: Going beyond financials

Inkhouse began working with Okta in December 2016 with the purpose of drumming up significant noise among business and tech press in preparation for the company’s IPO. The goal was to secure quality media coverage (and quickly) with a huge focus on growth. 

We used the launch of Okta’s annual Businesses @ Work report in January 2017 to generate media visibility and demonstrate the breadth of Okta’s platform. To coincide with the launch of the report, we hosted an event at Okta HQ in San Francisco, where we invited spokespeople from Box, Slack and Facebook to participate in a panel discussion along with Okta CEO Todd McKinnon about the future of work. The relationships we had built over the previous few months resulted in extensive coverage that told the full Okta story versus simply reporting on the financial aspects of the event. 

We secured a steady stream of coverage leading up to the IPO, with 91 total earned media placements in publications such as Fortune, Business Insider, the San Francisco Chronicle, WSJ, Silicon Valley Business Times, CNBC, Forbes, the Financial Times and more. Relationship and coverage-generating conversations with key journalists, including Alex Konrad, Barb Darrow, Julie Bort and more.