Showcasing the impact of graph databases for a more mainstream reader

Graph database technology is a tremendously complex topic that will confuse even the most technical of business audiences. But for a fast-growing technology company like Neo4j, business and financial audiences matter. Enter Inkhouse. We worked with Neo4j to help the company break into press beyond IT outlets with compelling customer stories. 

In order to help Neo4j crack higher-level business and technology media, we helped discover and develop powerful customer use cases to tell the Neo4j  story, including how its technology helped retailers such as eBay and Walmart compete against Amazon and aided NASA in accelerating work on its Mars “Orion” mission. By working directly with customers, we were able to build trust and ensure they were comfortable working with us.

The customer PR program has driven coverage in Fast Company three times, Forbes three times and Business Insider twice, to name a few. It also resulted in scores of IT trades ranging from ZDNet to The New Stack to Datanami. Inkhouse works directly with customers for everything from award submissions to speaking engagements to bylines to media coverage.