When EVgo engaged Inkhouse, the company was in the final stages of negotiating a major announcement with General Motors. Inkhouse used the first month of the engagement to develop a thought-leadership platform for CEO Cathy Zoi to articulate her vision for EV infrastructure, with two goals: generating standalone coverage in advance of the announcement, and providing greater context for reporters when they covered the news. At the same time, Inkhouse embedded a team member within the GM media relations organization to support the announcement.