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Designing a proactive media relations program

Industry:

Education

Company Type:

Private

Audience:

B2B

B2C

Company Stage:

Established Brands

01: The Challenge

02: The Strategy

03: The Results

With a new president on board, MassArt wanted to make a name for itself among prospective students, raise the national profile of the school and help with its capital campaign. Inkhouse needed to successfully position MassArt’s president David Nelson, along with key faculty members, as thought leaders in their respective fields.  

Our team worked with MassArt to develop thought leadership platforms for faculty experts as well as launch MassArt’s new art museum, MAAM, for which we secured national media attention. Throughout our relationship we worked with both trade press and national reporters to tell MassArt’s multilayered  story. We forged strong relationships with reporters from Bloomberg, The Associated Press, the Boston Globe and The  Washington Post, among others, as well as influential art publications. 

We secured a variety of national, trade and broadcast media coverage, each focusing on a different aspect of MassArt, taking advantage of faculty and student  expertise in a wide variety of areas including fashion (through MassArt’s annual fashion show), the MassArt Auction and the launch of MAAM,  among many other topics.

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