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That’s a Wrap: Our Takeaways from RSAC 2024

May 14, 2024 Jill Creelman, Alexandra Evans, and Alecia DePew

RSA Conference 2024 officially concluded last week, and it was a great time at the Moscone Center in San Francisco connecting with experts in the cybersecurity industry. We look forward to attending this conference with clients every year and this year was no different.

Jill Creelman enjoying the show floor with Silverfort clients

On Sunday, May 5, the day before RSAC officially kicked off, the Cybersecurity Marketing Society held its 2024 RSAC Party for Cyber Marketers at Novela SF with Inkhouse as a sponsor! Getting together with clients, colleagues, and industry friends prior to the conference set the mood for the busy week ahead.

Inkhouse-sponsored RSAC Party for Marketers at Novela SF

Here are some trends we noticed at RSAC 2024:

  • Hottest topics we heard?
    • Mergers and acquisitions amid market consolidation
    • The role of AI security startups in the ever-growing tech stack
    • Leading cybersecurity companies looking for their next financial move or acquisitions
    • Ways to get ahead of AI-generated threats
    • Looming threats and concerns ahead of the upcoming election season 
  • Brands needed to get more creative than ever to stand out among the noise at the show. There were sponsored coffee carts, creative building takeovers, booth performers, and more (shout-out to our design team for creating these beautiful RSA window coverings on the Museum of African Diaspora for client Chainguard)
Brands got creative at where they could be highlighted

Several cybersecurity clients across our practice had news to share, both at the event and leading up to the conference:

And that’s a wrap. Even though it was busy, we’re already looking forward to next year! In the meantime, learn more about our cybersecurity work and check out some case studies.

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