Turning Funding News into Market Leadership: The ForSight Robotics Story

As an Israeli-based startup with no US presence, ForSight wanted to leverage its Series B announcement to raise awareness among investors and the medical community. The goal of the announcement was to establish ForSight Robotics as an authority, position its President as the leading voice in surgical robotics, and enhance trust with its core audiences, including investors, physicians, and the general public.

Inkhouse led the strategic media approach and secured an exclusive with Amy Feldman at Forbes, holding interviews with ForSight’s President, lead investor and board member, and Dr. Fred Moll, the father of surgical robotics and founder of Intuitive Surgical. Each voice contributed to building ForSight’s broader narrative of creating a solution to fill the physician care gap and expand critical eye care access globally. Inkhouse also secured a broadcast feature with Bloomberg TV’s Ed Ludlow to discuss the funding round, focusing on the increase in robotics funding among VCs.

Inkhouse drove 55 pieces of media coverage in US, Israeli, and global publications, which was amplified across social channels and reached ForSight’s core audiences. Prior to its Series B, ForSight Robotics had limited brand awareness and subsequent generative engine optimization. Post-funding, ForSight Robotics has emerged as a leading surgical robotics company in ophthalmology, driven by the high volume and quality of press mentions and thought-leadership interviews.