‘Comms’ is a catch-all term that’s short for “communications.” As an integrated PR and marketing agency, Inkhouse explores communications in two very crucial categories: crisis comms and corporate comms.
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InkHouse’s Guide to Comms
Many companies focus on growth, not risk mitigation. This can be especially true for startups. But the truth is that crisis management is a critical component of any public relations strategy. When a crisis happens and you’re caught unprepared, you’ll become reactive, look defensive, and make mistakes that could have been easily prevented.
Every launch is an opportunity to craft and tell your story. But lots of communicators make the same mistake. They get too caught up in the tech particulars — although they matter — and don’t focus enough on the broader business story. Do you have a good corporate communications strategy in place?