Comms
Index
‘Comms’ is a catch-all term that’s short for “communications.” As an integrated PR and marketing agency, Inkhouse explores communications in two very crucial categories: crisis comms and corporate comms.
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InkHouse’s Guide to Comms
Crisis Communications
Many companies focus on growth, not risk mitigation. This can be especially true for startups. But the truth is that crisis management is a critical component of any public relations strategy. When a crisis happens and you’re caught unprepared, you’ll become reactive, look defensive, and make mistakes that could have been easily prevented. |
Corporate Communications
Every launch is an opportunity to craft and tell your story. But lots of communicators make the same mistake. They get too caught up in the tech particulars — although they matter — and don’t focus enough on the broader business story. Do you have a good corporate communications strategy in place? |