March roars in like a lion and exits like a lamb, but in between, it’s pure madness—basketball madness.
At Inkhouse, we’re all fired up for the men’s and women’s tournaments. Some of us are die-hard fans, others more casual spectators, but we all share one thing: an intense passion for teams we barely knew existed just weeks ago. (Here’s to you, St. Peter’s Peacocks, UMBC Retrievers, and Oakland Golden Grizzlies!)
Some of us are alumni of perennial basketball powers like Auburn, Gonzaga, Indiana, Iowa, Marquette, Maryland, Michigan State, Missouri, Oregon, Providence, Syracuse, and UCLA. I am not. However, every year on March 26, I proudly share this screenshot from the 1993 Sweet 16—when, for a fleeting moment, my alma mater, George Washington, held a three-point lead over Michigan’s legendary Fab Five. (Narrator: they did not win that game). It was a brief but glorious highlight, one that GW hasn’t quite matched since.
But enough about my March Sadness. Back to the madness!
Inkhouse is a collective of strategic advisors with a deep understanding of market trends and the emerging communications strategies that shape them. Supporting those strategies are tactics. Many tactics… enough to support a 32-tactic bracket! May I present the 2025 Inkhouse “Big (PR) Dance.” We’re open to input on that title, by the way.
In the coming weeks, our entire team will vote on their favorite PR and marketing tactics, from “crisis communications” to “cheering executives on during broadcast sessions” and a few at-large bids (“sliding into a reporter’s DMs,” for example). We’ll share the results throughout the tournament on our social handles.
Make sure to follow along!
