What We Do
“The buyer’s journey isn’t a straight path. It’s a bounce across the digital world, into the real one and back. And sometimes it’s a single interaction. Public relations programs must hinge on that principle. We create integrated campaigns with compelling messaging that opens doorways to community, purchase, social change, new ideas, and any other kind of positive change our clients are seeking to create in their worlds.”
– Beth Monaghan, CEO & Founder
Corporate Social Responsibility
InkHouse’s GoodInk practice area is for organizations that want to do good in their worlds. We call this purpose-driven PR. We’re evolving corporate social responsibility (CSR) because times have changed, and communications strategies must too. Whether you’re working to unveil a diversity and inclusion program, advocating for public policy change, or you want to make an impact in your community, we can help you align your values with your programs and amplify your voice to make change happen.
Our team of writers and former journalists develop “the why” in your story to reach audiences on an emotional level, drive engagement and prompt them to take action. It’s not enough to talk about what you do -- you must show your audiences how you think. A brand’s content strategy is the best way to control its messaging across owned channels such as a website, social media platforms, blog or videos. Here is a guide to help navigate the process around creating a blog and the six steps to create content that ranks.
Visual storytelling is a requirement in today’s busy content landscape. Audiences click on images over text. Bring us your story and our award-winning design team will bring it to life through social graphics, data visualizations, photography, films, books, slideshows, landing page design, and more. Here are our top five visual trends to drive engagement.
Crisis & Issues Management
The past few years have been marked by high-profile cases involving data privacy, racial and gender inequality, #MeToo, and hacks, among others. With so many ways to hold organizations accountable, disgruntled employees can easily turn into citizen journalists and off-the-record sources. Add in the virality of social media and bots that hijack trending hashtags, a small issue can become an enormous one within minutes -- all before the facts are known. We have an experienced team that can put in place a comprehensive crisis communications plan.
Executive Visibility & Thought Leadership
We position your executive team as industry go-tos on hot-button issues by inserting your unique point of view into the national conversations happening around us. The result? Building credibility in an authentic way to drive industry recognition.
Influencer & Analyst Relations
Influencers can create a bridge between awareness and trust, and they aren’t just celebrities and YouTube or Instagram stars. They are industry analysts, community leaders, even teachers -- anyone who has the ability to shape brand perception and/or purchasing decisions. Even so-called “micro-influencers” can increase campaign engagement rates by 60 percent and are 6.7 times more efficient (AdWeek). Here are three low-cost ways to build awareness, drive traffic and generate leads with influencers.
At the onset of every new client engagement, the InkHouse team sets PR goals mapping to your business goals. As your partner, we’ll tell you what’s working and what’s not. We are firm believers that what can be measured can be improved, so we prepare an InkHouse Quarterly Measurement Report that can be used in the boardroom to show the impact of the PR program on the business. We use tools like TrendKite, Google Analytics and Sysomos to help inform our recommendations.
Media relations is about timeliness, relevance and relationships. It’s never been more critical at a time when the media have a heightened role in delivering truth while their newsrooms are shrinking and their roles are under attack. We treat our media relationships like client relationships. We lead with stories that are both compelling and hyper-relevant. We listen and react quickly to the 24/7 news cycle. And we pursue long-term, transparent relationships with the press.
Stay on message and know how to navigate tough questions by working with our team of former TV and print journalists. Media training is one of the most important exercises you will ever undergo as an executive and thought leader. Our media training sessions help executives dive in and start their journey to becoming seasoned and effective spokespeople. Here are some of our practical tips and techniques to help control the interview.
Public relations messaging needs to keep pace with the velocity of the news. The stakes are higher than ever
for external messaging, and we don’t have the luxury of skipping the foundation before building the first floor. InkHouse’s proprietary QuickStart Storytelling workshop maps your company narrative to your audiences’ emotional drivers and megatrends being written about in the media. The results are the basis for a nimble communications plan that will drive your business goals.
Public Affairs & Community Engagement
InkHouse Strategies provides public affairs and community engagement to real estate, development and Fortune 500 companies to build public support, combat misinformation and communicate directly to target audiences. By working to inform communities and reach decision-makers in the public sphere, we assist regulated industries as policies arise that will impact how they operate. We have helped major brands relocate corporate headquarters, while others have come to us to develop messaging for new markets, raise their public profiles or establish philanthropic roots in a community.
Social Media & Amplification
We build custom social media programs designed to drive awareness, trust and engagement, and action. We get the word out about your brand by developing hyper-targeted content and distribution strategies to help you get seen and found by the right people, in the right places. We help you build trust and loyalty by engaging your audiences with owned, earned and shared content. And we build and execute cross-channel campaigns to reach audiences at all stages of the marketing funnel to drive critical actions like leads, sign-ups, applications, downloads, etc. Sign up for our thINK Digital newsletter to stay up-to-date on best practices, platform updates, trends and more.
Speaking, Events & Awards
Speaking or sponsorship? Booth or ad hoc meetings? Host a virtual event or roundtable of your own? We’ll identify the most impactful events to reach your key audiences and stakeholders. From on-the-ground support, speaker placement, presentation prep, media outreach or real-time social amplification, we’re an extension of your team, ensuring maximum impact for your event investment. We can also take your traditional event virtual -- from crafting the strategy, to training hosts, to registering participants and creating digital assets so your content will live long after you stop recording. Earning industry recognition goes well beyond speaking at or hosting an event -- we’ll also work with you to identify and pursue strategic awards opportunities that increase your brand’s credibility and appeal to your key audiences.
- CLIMATE TECH / ENERGY
- PROFESSIONAL SERVICES
- VENTURE CAPITAL
- REAL ESTATE
- ENTERPRISE TECH