GOODINK

GoodInk is our practice area devoted to organizations that want to do good in their worlds. We call this purpose-driven PR. We’re evolving corporate social responsibility (CSR) because times have changed, and communications strategies must too. GoodInk helps organizations connect their purpose to their communities. We believe that when people and the world count as much as the bottom line all three do better. We measure it in impact, which is the only authentic way to drive reputation.

“Today it is not enough to say the right things. An organization’s reputation is earned through intentions and actions. GoodInk helps organizations build communities of trust, and that is how you build a positive reputation.”

– Beth Monaghan, CEO & Co-founder

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