GoodInk is our practice area devoted to organizations that want to do good in their worlds. We call this purpose-driven PR. We’re evolving corporate social responsibility (CSR) because times have changed, and communications strategies must too. Led by Executive Vice President & Chief Content Officer Tina Cassidy, GoodInk helps organizations connect their purpose to their communities. We believe that when people and the world count as much as the bottom line all three do better. We measure it in impact, which is the only authentic way to drive reputation.


“There’s a genuine need for organizations to connect what they do to what they believe and how they can make their world a better place. To take a stand on an issue is the definition of true thought leadership.”

– Tina Cassidy


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Industry recognition

  • 2018 PR Club Bell Ringer Awards
    Bronze Bell Ringer - NEFA
  • 2017 Ad Club Maven Awards
    Pro Bono/Nonprofit Activation - Women's March
  • In2 Sabre Awards North America
    Social Good/Nonprofit - Women's March
  • Building Impact NonGala Awards
    Silver Impact Award - InkHouse
Ready to make an impact?
Contact Us