We live in an age where reputations can be made or broken in seconds on Twitter, when potential criminal suspects are identified by communities on Reddit, and President Obama is doing online video interviews with Zach Galifianakis on Funny or Die’s “Between Two Ferns.” It’s up to 304,000 Facebook likes.
The news media is undergoing a powerful transformation as new outlets sprout up to reinvent an aging business model. At InkHouse, we’re closely watching The Information, Circa, re/code, TheOnSwitch, and of course, Buzzfeed (if I listen to the results of its quizzes, I should move to Tennessee, become a writer and live the rest of my life as Bill Clinton).
We wondered how people’s habits have really changed in the wake of all of the hype, so we teamed up with GMI Lightspeed to find out. We surveyed 1,000 people ages 18+ to find out how they prefer to get their news, what they trust more and how they share it. Some results were surprising, some were funny, and some were what we expected.