I’ve been doing real estate public relations for a long time. In the last few years, it was clear to me that while the media landscape was changing, so was PR – drastically. And yet the real estate industry, like the Earth itself, continued to turn slowly on its own ancient axis.
Very few developers right now are using social media for community relations purposes. But they should, as I explain here. And most brokers are still relying on email for marketing properties. And they shouldn’t, as outlined in this post. Who’s renting apartments and jumping into the housing market? Millennials, a group most real estate developers only know as their own children, now need to be marketed to. But how?
It’s gratifying to see developers, architects, brokers and many others in the real estate world begin to see how innovative PR – using social content and thought leadership – can help them get ahead. And this is why InkHouse’s Real Estate Practice, which offers social content creation and marketing, as well as crisis, community and public relations services for developers, REITs, construction managements firms, and commercial and residential brokerage companies, is growing.
Earlier this year, our team, which I lead, added another seasoned professional, Vice President Alison Thompson Morra, my former colleague from a previous agency who worked with me on the real estate accounts there for five years.
Our real estate client roster is growing, too. Among them: Skanska USA, a global real estate construction management and development company; NAI Hunneman, one of the Boston-area’s most venerable brokers; and HYM, the team that is Redeveloping the Government Center Garage.
InkHouse’s approach is validated every day by our rapid growth, national awards, and clients that are the back bone of the region’s innovation economy. We’re thrilled to add real estate to this dynamic mix.