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Inklings Blog

Posts by Brittany Hendrickson

Account Executive

Brittany helps execute creative and strategic public relations campaigns for her teams by driving media relations and thought leadership. Brittany works closely with reporters every day to foster meaningful relationships for her clients. Her work with clients has spanned a number of diverse industries, including: education, IT, big data, private equity, architecture, SaaS, B2C technology and online consumer marketplaces. Prior to InkHouse, Brittany attended Brigham Young University, where she graduated with her bachelor's degree in communications and found her passion for public relations.

A native of Michigan, Brittany moved to San Francisco upon completing her undergraduate studies. In her spare time, you can find Brittany outdoors where she is lying on a nearby beach, hiking a new trail or exploring the foggy city she now calls home.

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Three Major Media Changes in February and What They Mean for PR

During the month of February, three major media publications made some pretty big announcements about their news offerings. The New York Times shut down its Bits blog, Yahoo closed several of its verticals (and announced the sale of its core business) and Fortune launched a new venture…called Venture. We’re all used to a constantly changingRead the full post

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Three Reasons Why Content Marketing Needs PR – and Vice Versa

Content marketing is not new, but many marketers are still trying to figure how to make it effective. In fact, according to the Content Marketing Institute’s annual study, just 30 percent of B2B marketers said they were effective at content marketing. Clearly there’s still a good deal of growth and opportunity for content marketing. You canRead the full post

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A Crash Course: Six Tips for Effortless Networking

You’ve probably heard the phrase, “It’s not what you know, it’s who you know.” While what you know is important, learning how to network is invaluable when it comes to working in communications. Though it can seem intimidating at first, networking is one of the easiest ways to meet new clients, find sales leads, connectRead the full post

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Three ways to make news-driven PR stunts work

Last week on April Fools’ Day, we were reminded of the myriad of companies that make hay out of stunts and gimmicks. During the past few years, the Internet and social media have provided channels for more and more elaborate pranks, some of which have been successes and some of which have been failures. AprilRead the full post