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Inklings Blog

Posts by Beth Monaghan

Principal and Co-Founder

Beth co-founded InkHouse in 2007 with Meg O’Leary, and together they have grown it into one of the fastest growing PR firms in the nation. Beth directs media and content strategy for innovative companies, both large and small.

A widely cited expert, Beth recommends PR programs rooted in thoughtful viewpoints and authentic storytelling. She believes that PR measurement is imperative, that great stories start with why not what, and that press releases should be news stories not marketing collateral. Her views have been featured in, Business Insider, PR Week, the Associated Press, PR News, Ragan’s PR Daily, Bulldog Reporter, among others. Outside and inside the office, Beth is a passionate advocate for equality. She served as an appointee to Massachusetts Governor Deval Patrick’s Women in the Workplace Task Force and sits on the Women’s Network Advisory Board for the Boston Chamber of Commerce. Her views about strategies for building women’s workplace confidence have been featured in TIME, Forbes, NPR and NBC News. Beth sits on the board of directors of Xconomy, an online publication dedicated to the high-tech economy, and is also a member of the Director’s Circle for GrubStreet, one of the nation’s leading creative writing centers.

Group of Multiethnic Busy People Working in an Office

The Impact of Engagement Science on the News

And you thought those photos of the 10 puppies you had to see before you die were all just for fun. Engagement science is transforming the news business. From Buzzfeed’s listicles to Medium’s focus on reads over clicks. It’s all about the data, which is all about engagement – and it’s increasingly all about social.Read the full post

Shocked man covering his mouth with hands

The Story Behind Click Bait Cluttering Your Facebook Feed

The Manufacturing of Virality Through Click Bait’s Shock and Awe  I probably should have titled this piece, “The Shocking Facebook Fact That Will Blow Your Mind!!!” I’ve been complaining about my Facebook feed, which is cluttered with the click bait of inspiration and outrage, some well meaning, some not. At first I thought I mightRead the full post


Happy Thanksgiving: What We’re Thankful for This Year

InkHouse has so very many things for which we are thankful in 2014. We opened our San Francisco office, and we’ve won some gratifying awards for our work, our approach, our growth, and our culture. None of this would be possible without two things: our team and our clients. When we started InkHouse back inRead the full post


TV’s Golden New Age and the Change it’s Ushering In

As she took the stage at Hill Holliday’s TVnext Summit CEO Karen Kaplan proclaimed, “Every aspect of the TV business will be reimagined.” This kicked off a day of insight into how TV is changing. The conversation was about more than TV though: it was about our culture, our communities and our world. It wasRead the full post


Medium: The Data Behind the Stories

I’m a Medium fan girl (InkHouse clients, I know a few of you are rolling your eyes in recognition). For those thinking, “What’s Medium?” it is the writing platform headed by Twitter co-founder Evan Williams. And it’s becoming a big deal. I was thrilled when Obama and Malala Yousafzai posted there recently and ratified myRead the full post


Why InkHouse is Pulling Back on Email

We made a bold move at InkHouse. We’re cutting back on email. Yes, that’s right. We’re encouraging our employees not to respond to email messages outside the hours of 7 am and 7 pm (thanks to the smart folks at Edelman for the idea!). We think it will increase our productivity, our creativity and ourRead the full post


Should Online and Mobile News be Free?

Survey says: Yes! Earlier this year InkHouse teamed up with GMI Lightspeed to survey of 1,000 Americans ages 18+. We discovered that only 10% of Americans pay for an online subscription. In fact, Americans still value print subscriptions. Just over half (56%) pay for one. Of those, local newspapers are most popular (68%), with specialRead the full post


On Bad Content & Why GigaOm Changed its Guest Post Policy

A Checklist for Your Contributed Content GigaOm decided to limit guest posts and I understand why. Late last month, Tom Krazit explained why in his piece, We’re updating our policies toward guest posts on GigaOm. Here’s why. The main reason: bad content. There is only one thing to say about this from a PR standpointRead the full post