InkHouse

Follow Us

Subscribe to the InkHouse Newsletter

Sign Up!

Inklings Blog

Posts by Beth Monaghan

Principal and Co-Founder

Beth co-founded InkHouse in 2007 with Meg O’Leary, and together they have grown it into one of the fastest growing PR firms in the nation. Beth directs media and content strategy for innovative companies, both large and small.

A widely cited expert, Beth recommends PR programs rooted in thoughtful viewpoints and authentic storytelling. She believes that PR measurement is imperative, that great stories start with why not what, and that press releases should be news stories not marketing collateral. Her views have been featured in Boston.com, Business Insider, PR Week, the Associated Press, PR News, Ragan’s PR Daily, Bulldog Reporter, among others. Outside and inside the office, Beth is a passionate advocate for equality. She served as an appointee to Massachusetts Governor Deval Patrick’s Women in the Workplace Task Force and sits on the Women’s Network Advisory Board for the Boston Chamber of Commerce. Her views about strategies for building women’s workplace confidence have been featured in TIME, Forbes, NPR and NBC News. Beth sits on the board of directors of Xconomy, an online publication dedicated to the high-tech economy, and is also a member of the Director’s Circle for GrubStreet, one of the nation’s leading creative writing centers.

InkHouse CEO Beth Monaghan on NECN

We Need to Foster Diversity Among Leadership

I went on NECN’s “Broadside” last night to talk about the importance of diversity in leadership. Young people need to be able to look up and see leaders just like them in the roles they aspire to. [VIDEO]

media_landscape_is_changing

What’s Ahead: Six Trends Driving PR in 2016

Last year was one of change for the media and for PR. Digital media kept growing like crazy and everything else kept shrinking. Mobile was a big part of that growth, which accounts for a little more than 20 percent of our media consumption, but by 2030 the estimate is that it will be more than 50 percent. It’sRead the full post

holiday

[VIDEO] Happy Holidays from InkHouse

As InkHouse prepares to celebrate the holidays, we extend our warmest greetings to you all from all of us in Boston and San Francisco. We wish you a very happy holiday season, the time to enjoy the celebrations, and peace and prosperity in the new year!

tips for publishing content on LinkedIn

LinkedIn Publishing: Caroline Fairchild on Thought Leadership Through Content

Recently I talked to Caroline Fairchild, LinkedIn’s new economy editor who focuses on venture capital and entrepreneurship, about the opportunity for thought leadership through LinkedIn publishing. She’s part of a global editorial team, headed by Executive Editor Dan Roth, and is focused on finding the intersection of great content and its LinkedIn audience. In her words, theRead the full post

FullSizeRender

Gratitude 2015

Gratitude might be my favorite emotion. It means I’ve encountered the type of kindness that makes me want to expand into the world. Thanksgiving is always a lovely pause that pushes me to think more deeply about kindness. And yet, it’s also the season to stress about forecasts. What trends will be hot in 2016?Read the full post

InkHouse eBook: PR in The Age of [In]Attention

New eBook: PR in the Age of [In]Attention

Today InkHouse issued a new eBook, “PR in The Age of [In]Attention,” which provides 11 steps for gaining the right kind of attention. The tides are shifting and the impact is more tidal wave than gentle lapping at the shores of new territory. The job of PR today is more complex, faster paced, and moreRead the full post

attention-sign-post-000002041506_Large

Q&A with Sam Whitmore: The Attention Economy

We are living in the attention economy. Everyone and every company is beckoning to us look here, no here, no over there! No one follows this trend more closely than Sam Whitmore, founder and editor of the Sam Whitmore Media Survey and veteran journalist. He sat down with me to answer a few questions forRead the full post